Mulberry for Target: Cheap Conservatism

House Mulberry, its nice expensive leather, decided to try a new market and introduced a democratic collection of bags for the popular American department store Target. The collection, which sold just a few days, apparently differed little from the main collection of fashionable brand. The only difference – in the materials used, which reduced the price by 200%.

Bags for $ 15 and $ 30 instead of the traditional Mulberry a few hundred dollars, of course, created a furor in the market. It is expected that the brand will repeat the experiment and with European partners.