Calvin Klein Jeans Gives “Occasional Undressed”

Calvin Klein Jeans Fall season begins large-scale action “Reason to undress”. From 16 to 27 September 2009 buyers of popular models of CK jeans will be presented with a cult underwear Calvin Klein Underwear.

Action “Reason to undress” will be accompanied by sensuous and provocative image advertising campaign in Calvin Klein Jeans stores. In the window of every shop will install the cabanas. On the outside windows will place the bulk of the “drop”, forming a slogan campaign.

“Young and hot – perfect brand values Calvin Klein. Models fall collection Calvin Klein Jeans emphasize form, and Calvin Klein Underwear – content. Top model lingerie will be present for the best jeans, – said Alexander Holoimov, brand manager for Calvin Klein in Russia and Ukraine. – Good lingerie under nice jeans adds confidence in myself that much easier relations between people. And gives one more reason to get undressed.”

Action “Reason to undress” will be held in all Concept Stores Calvin Klein Jeans in Moscow, St. Petersburg, Rostov-on-Don, Samara, Yekaterinburg, Nizhny Novgorod and Kazan. And also in Ukraine: Kiev, Donetsk, Kharkov and Dnepropetrovsk.